Various Brands

UX Writing

Finance

Conversational Flow

Raiffeisen, Switzerland's 3rd largest bank, is building an investment app. As part of the onboarding process, we ask clients what type of investing they'd like to do.

My challenge is to make this question feel easy while introducing complex banking know-how.

screenshot of Victorinox website

Finance

Writing Patterns

Raiffeisen, Switzerland's 3rd largest bank, speaks to both regular people and finance experts. I created a pattern to be used on every screen of their investment app. The first part speaks to laypeople, the second part speaks to the experts.

Traveling

Writing Conventions

Hapimag, a travel booking platform, is recreating their web experience from scratch. I'm defining their writing patterns in a way that is simple and easy to understand for everyone building the platform.

Traveling

Writing Patterns

Hapimag, a travel booking platform, is recreating their web experience from scratch. As their UX writer, I'm also in charge of all notification messages, and I'm adding a touch of holiday feeling to each one.

Traveling

Upselling

Hapimag, a travel booking platform, encourages customers to add insurance to their travel package. I rewrote their offers so they're easy to understand and much more clickable.

Membership

User Flow

Hapimag, a travel booking platform co-op with 125,000+ members. Members can buy and sell shares. I ensure that members understand the wording we use on this complex trading platform.

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All the information on these screens belongs to the companies I have worked for, Raiffeisen and Hapimag. Visit their websites and test my work. You should also get their products, it's good stuff made by people.

Case Studies

Telekom

Writing Style Guide

Victorinox
Swiss Army

Content Strategy

Various Brands

UX Writing